To visually reflect Sydney Commons Lab's embodiment of community and connectivity, an identity inspired by the land's native acacia wattle was crafted. In its softness, the visual system is symbolic of the lab's dedicated mission and purpose to foster care and collaboration.
Ultimately, at the core of the project the entire visual identity system seeks to convey the organisation's vision for the future, in supporting the transition from an economy that benefits a few to one that works for everyone and looks after our Earth.
Every touchpoint within the brand, through visual imagery to content messaging captivates the audience through bold and empowering graphics, drawing in their attention through a series of posters and billboards highlighting the guest speakers.
Leveraging upon the limitless possibilities of digital social platforms and the web interface, EMBRACE proceeds beyond a standalone event. Instead, it manifests as a collectivised movement, a spark to an essential conversation raising awareness towards women’s health and holistic wellbeing.