Sydney Commons Lab

Branding

Project Scope
Showcasing the lab as a part of a global movement supporting community-led initiatives for the common good.

The Process

To visually reflect Sydney Commons Lab's embodiment of community and connectivity, an identity inspired by the land's native acacia wattle was crafted. In its softness, the visual system is symbolic of the lab's dedicated mission and purpose to foster care and collaboration.

The Outcome

Ultimately, at the core of the project the entire visual identity system seeks to convey the organisation's vision for the future, in supporting the transition from an economy that benefits a few to one that works for everyone and looks after our Earth.

Brand Identity

Print Communication

Every touchpoint within the brand, through visual imagery to content messaging captivates the audience through bold and empowering graphics, drawing in their attention through a series of posters and billboards highlighting the guest speakers.

An international festival celebratory of gender harmony as it unites audiences of diverse backgrounds to explore the power of shared experiences.

Web and Social Media

Leveraging upon the limitless possibilities of digital social platforms and the web interface, EMBRACE proceeds beyond a standalone event. Instead, it manifests as a collectivised movement, a spark to an essential conversation raising awareness towards women’s health and holistic wellbeing.

Through the establishment of a supportive digital platform voices of women are amplified as they come together to share their experiences in raw honesty.

Embrace 2021

Branding + Web Design