Embrace 2021

Branding + Web Design

Project Scope
Shapeshift the dominant paradigm of health care­ by promoting specialty practices tailored towards women and their unique experiences.

The Process

As an international festival celebrating women in all stages of life and building the awareness of women’s health as a specialty practice. The identity of EMBRACE celebrates its 7 core themes of experience, expression, inclusion, industry, innovation, voice and vulnerability.

The Outcome

Every element of the brand identity including typography, illustration, tone of voice and graphic design was created to form a flexible and dynamic visual identity system, which transcends gender norms, that is celebratory and inviting!

Brand Identity

Th concept of shapeshift is expressed through the creation of a dynamic graphic system highlighting the intricacy of refined geometric shapes. Reflecting how women’s health is an intricately beautiful tapestry, where puzzle pieces fit together revealing a more holistic approach to health and wellbeing.

Women’s health is often referred to as “a patchwork quilt with gaps.” Where EMBRACE is uniquely positioned as a platform an opportunity to bridge these disconnections in a holistic manner.

Print Communication

Every touchpoint within the brand, through visual imagery to content messaging captivates the audience through bold and empowering graphics, drawing in their attention through a series of posters and billboards highlighting the guest speakers.

An international festival celebratory of gender harmony as it unites audiences of diverse backgrounds to explore the power of shared experiences.

Web and Social Media

Leveraging upon the limitless possibilities of digital social platforms and the web interface, EMBRACE proceeds beyond a standalone event. Instead, it manifests as a collectivised movement, a spark to an essential conversation raising awareness towards women’s health and holistic wellbeing.

Through the establishment of a supportive digital platform voices of women are amplified as they come together to share their experiences in raw honesty.

Ovis Ceramics

Branding + Web Design