Embrace 2021
Branding + Web Design
As an international festival celebrating women in all stages of life and building the awareness of women’s health as a specialty practice. The identity of EMBRACE celebrates its 7 core themes of experience, expression, inclusion, industry, innovation, voice and vulnerability.
Every element of the brand identity including typography, illustration, tone of voice and graphic design was created to form a flexible and dynamic visual identity system, which transcends gender norms, that is celebratory and inviting!
Th concept of shapeshift is expressed through the creation of a dynamic graphic system highlighting the intricacy of refined geometric shapes. Reflecting how women’s health is an intricately beautiful tapestry, where puzzle pieces fit together revealing a more holistic approach to health and wellbeing.
Every touchpoint within the brand, through visual imagery to content messaging captivates the audience through bold and empowering graphics, drawing in their attention through a series of posters and billboards highlighting the guest speakers.
Leveraging upon the limitless possibilities of digital social platforms and the web interface, EMBRACE proceeds beyond a standalone event. Instead, it manifests as a collectivised movement, a spark to an essential conversation raising awareness towards women’s health and holistic wellbeing.
